Friday, December 08, 2006

Globalisation and Hindi Media

Unprecedented changes have been taking place, in the last two decades, in the realm of media. Hindi media or regional journalism in India is no exception. Global technologies, which paved the way for Information Revolution, are part and parcel of globalisation process. With the onset of liberalisation, privatisation and globalisation in 1991 in India, Hindi journalism gained a new confidence vis-à-vis its English counterparts. It has become global and local at the same time. It is being published from many regional centers with the help of new found technologies. Now packaging and designing is good. Pages have increased drastically. More supplements are coming out.

If we compare today’s any Hindi newspaper with that of, say fifteen or twenty years ago, we can conclusively say that it is more market oriented. In other words Hindi journalism is an industry now. What media analyst and critic Adorno and Horkhemier had said of culture industry is becoming true for Hindi journalism today, which had played a leading role in India’s independence struggle. Contents are being determined by the prevailing forces of market and advertising departments. Relationship between production departments and editorial board is fast changing.

This paper will analyse the impact of global technologies on Hindi journalism in India, taking Nav Bharat Times, Delhi a prominent Hindi daily, as a case study.

( Abstract of the paper titled"Impact of Global Technologies on Hindi Journalism: A Case Study of Navbharat Times, New Delhi" presented at Media: Policies, Cultures and Futures in the Asia Pacific Region Conference organised by MARG at Curtin University of Technology, Perth, Western Australia on 27-29 November 2006)

5 comments:

अफ़लातून said...

काश हिन्दी में लिखा होता !

Unknown said...

Sir,
When you say,".....it has become global and local at the same time...", that is something looks vague...if you can elaborate on this...
I do agree with you that newspaper has become a commodity in true sense, but with shortest shelflife. But is it only a globalisation which has given newspaper that nature of commodity.

We will be honestly looking forward for your comments on these...

Great insight with a depth....keping diging.

चंद्रमौलेश्वर प्रसाद said...

With advent ofglobalisation, world has become too small and the reach of newspapers and magazines has enlarged. In these circumstances, Hindi media has definitely go the advantage and took advantage of the emering technologies to its best end.

Ajay Dang said...

sir plz write ur viwesin hindi

Ajay Dang said...

namaskaar srimaan plz give ans. must